contact@kyranthom.com

Kyra N. Thompson
contact@kyranthom.com
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Designer, artist, and researcher partnering with organizations, institutions and artists
to create visual identities, exhibitions, publications, and cultural experiences.
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Lotte Group
Moving Brands
Brand Identity, Art Direction
2026

Contributed to the branding and art direction for Lotte Group Korea at MovingBrands, helping shape a distinctive visual identity through thoughtful design, visual storytelling, and creative direction.

Approach
Some things become part of how we live. 
They're there in the everyday. 
They bring people together. 
They grow with us over time.

Over the years, LOTTE has been one of those things — steady, familiar, and trusted. 
It brings people together today while looking ahead to what comes next.

This direction expresses that belief through confident color, expressive composition, and a family of forms that reflect LOTTE's breadth and versatility. The art direction celebrates real moments and real connections, designed to grow alongside the people it serves and carry LOTTE into its next chapter.





































Outcome The result is a 200-page photographic monograph that gives physical form to the idea of feeling through sight. Bringing together over a decade of Fernando’s work, the publication invites readers to experience New Orleans through his perspective as a Mexican photographer. 

Developed alongside the book was a photography exhibition, extending Fernando’s work beyond the printed page and into a physical space. Together, the publication and exhibition offer two distinct ways of experiencing the people, places, and moments that have shaped his relationship with New Orleans.